Nov 24, 2020
Germaine Caprio is the Founder and Owner of MAJAMAS EARTH, an eco-fashion and ethically-made clothing brand. She was inspired by her mother to create a clothing line that was environmentally responsible and believes that beautiful styles can be made without harming the planet—and is the future of fashion.
MAJAMAS EARTH manufactures their clothing 100% in the United States, are never sprayed with chemicals, and ensure their workers are treated ethically and paid fair wages. You can find Germaine’s product line in stores like Whole Foods or on their website.
In this episode…
As an e-commerce seller and product designer, are you thinking of taking your brand to the Amazon marketplace? Do you want to sign up independent Amazon resellers to sell more of your products? If you answered “yes” to these questions, we’ve got news for you: you need to reconsider your plan.
Most Amazon resellers offer a lot of discounts on the products they sell to win the buy box on Amazon. But, this leads to significant price discrepancies on the marketplace and other e-commerce platforms, which negatively affects the brand's perception by customers. Ultimately, the brand loses their control to Amazon and the resellers. If you plan to go to Amazon, it is best to sell your own products directly to customers—and Germaine Caprio is here to help.
In this episode of the Relationship Commerce Podcast, Germaine Caprio, Founder and Owner of MAJAMAS EARTH, joins Dean Dutro to talk about the strategies she used to grow her organic e-commerce clothing brand. She explains why you should avoid using Amazon resellers, how her business has benefited from direct to consumer marketing, and why she recommends Pinterest, Instagram, and Facebook for growing your brand.