Nov 19, 2020
John McNamara is the Head of Sales at Branch, a furniture company that produces high-end furniture at affordable prices by getting rid of the middleman. By selling directly to the customer, Branch has been able to maintain high-quality standards while offering half the price of premium furniture. Not only can you order premium office furniture from Branch, but they’ll also deliver and assemble it at no extra cost.
Before joining Branch, John was the Head of Growth at Atlas Lane. He holds a degree in Business Administration from The George Washington University.
If you're thinking of changing your business from a B2B model to an e-commerce model, there are a few questions you need to ask yourself.
Is B2B where you want to be—and if it is, why? What's your priority? Are you currently succeeding in B2B? Do you feel like you have to make the switch?
If you want to succeed in e-commerce, there’s one thing you need to focus on: customer success. You have to provide excellent service to your customers so you can transform them into your brand's evangelists and advocates. Why? This will help you increase your number of quality leads—and ultimately, boost your sales.
Today, Dean Dutro, host of the Relationship Commerce Podcast, is joined by John McNamara, Head of Sales at Branch, to talk about the different things you need to consider before shifting from a B2B business model to an e-commerce model. John shares his background, talks e-commerce software, and strategies for shifting from B2B to e-commerce.