Nov 17, 2020
Sacha Prost is the Co-Founder and CEO of 8JS, a premier Formula One racing-inspired brand based out of Switzerland. Sacha is the son of 4-time Formula One world champion Alain Prost, turning his father’s legacy into a family business and founding the clothing company along with his brother, Nicolas, and sister-in-law, Delphine.
Sacha is committed to keeping the brand up to the highest quality standards, manufacturing in Italy and Portugal and seeking only the best partners for each of their products. The premier clothing brand knows its audience and provides the 8JS man with garments he can throw on to go for a drive, which is why comfort, ease of movement, and durability are key.
Are you thinking of starting a new business or in the process of starting one? Then you might be feeling something we’ve all experienced as entrepreneurs: fear that someone might steal your idea if you talk about it.
According to Sacha Prost, talking to as many people as possible can help you get started with your new business venture. So, what are best practices for finding someone to support you? One feels obvious but often overlooked: find a person within your industry who knows more than you and who can guide you. It could be someone older who has been in the industry for many years and has a lot of experience to share. Regardless of who it is, the best decision you can make is to admit that you don’t know everything and that you need guidance.
In this episode of the Relationship Commerce Podcast, Dean Dutro is joined by Sacha Prost, Co-Founder and CEO of 8JS, to talk about how to successfully start and grow a premier clothing business. Sacha explains why you should seek guidance from experienced entrepreneurs, talks about the benefits of having a small, engaging email list versus a large, non-engaging list, and explains why brands should focus on targeting the right customers for their premier products.