Jun 23, 2020
Amir Atighehchi is a serial entrepreneur and the co-founder of Habit Nest, and he also helped start and grow Nutlock, DRNK coffee + tea, and Qwench Juice Bar. Habit Nest is the home for building healthy habits ultimately helping people with wholesome rewarding lives, and the company has been featured in Business Insider, The Wall Street Journal, and Good Morning America, and they have sold hundreds of thousands of their journals since 2017. In 2019, Habit Nest won the Amazon Small Business Owner of the Year for Entrepreneurs Under 30.
Amir holds a Bachelor's Degree in Business Administration and Management from University of Southern California - Marshall School of Business.
In this episode…
One of the oldest, most common, and most reliable methods used by people to keep track of their progress in exercising and eating healthier is by keeping a journal. People often use any type of journal they can lay their hands on but because there is often a lack of good structure of what their end goal is, people find themselves falling by the way side after some time.
Three friends who loved health and fitness faced this same challenge, so when one of them found a way to record and keep track of his healthy habits everyday, it sparked a business idea that turned into an opportunity that would grow into a successful enterprise. This idea led to Habit Nest where they produced journals for specific habits like exercising, morning routines, and eating healthier food, helping people track their progress and stick with their goals.
Amir Atighehchi, one of the co-founder of Habit Nest, joins Dean Dutro in this episode of the Relationship Commerce podcast where they talk about the journaling business he created with his friends. They talk about common challenges they faced before creating their journals, the different types of journals they sell, how using Facebook Ads has impacted their business, and the strategies they used to grow their brand. Stay tuned.