May 18, 2021
Catherine Balsam-Schwaber is the CEO of Kindra, a self-care company for women in menopause built through science-backed formulas and community-building initiatives. She is a lifelong advocate for women's health and comes with vast experience in business transformation and all things marketing.
Catherine is also the Co-founder of Aluvión Vineyards and former General Manager of Bluprint. She holds a bachelor's degree from Brandeis University.
In this episode…
Did you know that customer feedback on your competitor's products can help you create better products for your target market? Did you also know that having a customer avatar can help you create better products?
In this episode of the Relationship Commerce Podcast, Eric Stopper interviews Catherine Balsam-Schwaber, the CEO of Kindra, about the benefits of leveraging customer feedback on existing products to grow your brand. She also talks about the importance of knowing who your target customer is and how educating them can help grow your ecommerce brand. Stay tuned.