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The Relationship Commerce Podcast

Apr 22, 2021

Byron Walker is the CEO and Founder of Survival Frog, a one-stop-shop for the end of the world. He is an entrepreneur with a rich background in coaching and consulting support for small businesses. With Survival Frog, Byron has created the largest and most trusted source of survival and preparedness products online. Since its start, the company has evolved into the industry leader of preparedness products with over a million customers throughout the US. 

Survival Frog's mission is to provide an amazing buying experience for their customers on a grand scale. The experience touches every department, from how they do their marketing, format their sales pages, provide their unique offers, set up the ordering process, and more.

In this episode…

Have you ever thought of using long-form sales pages for your e-commerce business? If the idea has crossed your mind, do you even know how to go about it?

In this episode of the Relationship Commerce Podcast, Dean Dutro is joined by Byron Walker, the CEO and Founder of Survival Frog, to find out how you can use long-form sales pages to boost your e-commerce sales. They also discuss the different marketing methods Byron uses for Survival Frog, how he handles political changes that affect his company's sales, and his strategies for discontinuing low-margin SKUs.