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The Relationship Commerce Podcast

Oct 15, 2020

Janine Vermeulen is the Marketing Manager at The Design Store, a trusted New Zealand-owned-and-operated provider of quality, reliable furniture, homeware, and gifts. 

Janine is an experienced digital marketing manager with demonstrated expertise after working in the marketing and advertising industry for over 10 years. She is skilled in digital marketing, search engine optimization (SEO), PPC, analytics, web development, management, and design.

In this episode…

The rapid growth of e-commerce has led to a surge in online competition. To stay above the water and visible to the consumer, businesses have to get creative if they want to ensure continuity and profits.

To increase sales for The Design Store, Janine Vermeulen decided to work on improving the company website and bettering their marketing strategies. But, where did she begin?

She started by optimizing the website by making it user-friendly with the goal of increasing conversions. She also focused on social media and Google for her marketing strategy. And this all led to one thing: a boost in company sales.

In this episode of the Relationship Commerce Podcast, Dr. Jeremy Weisz is joined by Janine Vermeulen, Marketing Manager at The Design Store, to talk about the strategies Janine used to increase company sales by 80%. They also talk about SEO marketing, Facebook and Google ads, and other elements of social media marketing.