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The Relationship Commerce Podcast

Jun 23, 2020

Todd Meeks is the owner and President of Spartan Armor Systems, the manufacturers of American-designed and made body armor, tactical gear, and targets, and they ranked number 522 on the Inc 5000 list of the most successful companies in America. Todd helped grow Spartan Armor Systems from a garage side gig to over $5.4 million in sales in less than four years by focusing on customer service, growing the brand, and creating processes to offer the highest quality products they can.

Todd graduated from the University of Phoenix with a BA in Business Administration. He previously owned UPS Store franchises and worked as a business broker before going into the body armor business. 

In this episode…

Before the 2008 financial crisis, Todd Meeks ran a few UPS franchises but got burned. He decided to do something different and while working as a business broker, he learned about a friend's client who used steel plates as a cheap form of body armor. He became interested in the business and later purchased it with his new business partner in 2015.

5 years later, Todd has grown the body armor business from being a side gig he ran in a garage into a business that makes over $5 million in sales. He has also grown from using eBay to running a full-fledged ecommerce store that uses the power of email marketing to improve customer experience and beat his competitors.

In this week's episode of the Relationship Commerce, Dean Dutro talks with Todd Meeks of Spartan Armor Systems about how he has grown his body armor business from a garage side gig to making over $5 million in sales. He explains how creating an e-commerce website helped his business grow, why educating customers is key in growing a business, and how he uses email marketing and website content to improve customer experience. Stay tuned.