Dec 31, 2020
Kelley Higney is the Founder and CEO of Bug Bite Thing, a suction tool that extracts insect saliva/venom from under the skin to help alleviate the itching, stinging, and swelling that follows bug bites and stings. After battling with her daughter’s constant mosquito bites, Kelley discovered a little-known tool to alleviate the symptoms that come with bites.
Bug Bite Thing gained nationwide recognition in October 2019 when Kelley and her mother appeared on ABC’s hit show, “Shark Tank”. All the Sharks were biting offers to invest in the business, but it was Lori Greiner's Golden Ticket offer that secured the partnership. Bug Bite Thing is now Amazon’s #1 selling product for insect bite relief with more than 20,000 positive reviews.
In this episode…
Have you ever considered making a pitch to the investors at the popular TV show “Shark Tank”? Do you know how you should prepare in advance before making your appearance? Do you have a valuation of your e-commerce brand's business?
Kelley Higney, Founder and CEO of Bug Bite Thing, is Dr. Jeremy Weisz's guest in this episode of the Relationship Commerce Podcast. She shares her experience appearing on “Shark Tank” and closing a deal with Lori Greiner, growing her e-commerce brand, and her strategies for going into retail.